The Strategist

Re-Invent and Re-Package Your Business to Grow, Now!

4 Things to Do That Will Jump-Start Your People and Profits How has your business kept up? Do you have a new customer interactive website, new product brochures, inspired and no-excuses talent, a technologically up to date plant or professionally desi... Read >

Inbound Revenue Phase Analysis

How To Save Money With A Common Customer Code A while back, I wrote an article titled “Taking Control Of A Volatile Sales Flow"; http://www.actumconsulting.com/downloads/Funnel.Pipeline.pdf where I laid out a sales pipeline management plan unlike anyt... Read >

Making The Right Money

5 Primary Factors That Hinder A Proper Financial Return While having lunch with a client, he asked me a question “Why don’t most small business owners make the right money?" Having owned a few small businesses myself, and while consulting to owners an... Read >

Employee Engagement From The Start = Production

Don’t Assume It’s About Money Keeping employees engaged is important in this economy, but I believe employee engagement matters, regardless of the economy. Most companies are not changing the way they hire or engage current employees, although they sh... Read >

There’s No Whining In Sales Or The Lack Thereof

7 Actionable Sales And Profit Creators The ability to generate revenue (sales) and create profit requires action. In this area, achievers (my word for the real stars of business) are busy doing; doing what prepares and places them in a position to ach... Read >

Designing Marketing Collateral Material for the Real Decision Maker

5 Marketing Tips To Consider For The Real DM Do you know who really makes the final decision to purchase your products or services? It is often not the person that you are led to believe is the buyer. Many sales people are even told by the buyer that... Read >

How To Widen The Gap Between Your Compensation Versus Your Value

Never Get Laid Off, No Matter What The Economy Is Doing! I recently sat at breakfast with a few cohorts, a group of invitees initiated by my friend Glynne Johnston, who coined the group's name, "Young Guns". I was the first invited, so the moniker cam... Read >

Tactics For Keeping Score On Your Business

Years ago when my son was part of the American Junior Golf Association (AJGA) tour, I tried not to miss one of those tournaments when it was anywhere near the Dallas / Fort Worth area. I even saw a few when it was out of state, like California, Illinois ... Read >

Leadership Is Hard And It Is Supposed To Be ©

Almost All Greatness Was Born From Adversity When the economic crisis became obvious, even to those not paying close attention, did business leadership act? Did they appropriately adjust business plans to accommodate various scenarios going forward, a... Read >